Benefits of Business Writing Course

  • Elevate your ability to write concisely

  • Express your message more clearly

  • Write more persuasively

  • Use correct grammar

  • Be more influential through your writing

Who is this course designed for?

  • Everyone who writes emails, memos, letters, documents or any other form of written communication in their job

  • Business professionals who want to increase their chances of promotion

  • Self-employed people whose income depends on the professionalism of their communication with clients

Course curriculum

  • 1

    Welcome and Introduction to Tutor

    • Welcome and Introduction to Instructor Fiona Ashe

  • 2

    Module 1: Introduction to Business Writing

    • Impact of business writing skills on career prospects

    • Agenda and desired outcomes

    • Why good business writing skills are crucial

  • 3

    Module 2: Business Writing Strategy

    • Defining the objective and purpose of a document, letter or email

    • Identifying your audience and ensuring you meet their needs

  • 4

    Module 3: Style and tone

    • Style and tone

  • 5

    Module 4: Formatting

    • Choosing fonts

    • Formatting and layout

  • 6

    Module 5: Persuasive Writing

    • Quiz: How to persuade readers?

    • How to be influential by using persuasive writing

  • 7

    Module 6: Effective Writing Techniques

    • Writing personally

    • Plain English

    • Writing using active voice

    • Writing with clarity

    • Writing with impact

    • Cut the dead wood

    • Quiz: Effective writing exercises

  • 8

    Module 7: Optimising Sentence and Paragraph Structure

    • Sentence structure

    • Paragraph structure

  • 9

    Module 8: Editing down text

    • How to edit down text and write concisely

  • 10

    Module 9: Writing Business Emails

    • How to write a business email

    • Quiz: Writing business emails

  • 11

    Module 10: Polishing and Proofreading

    • Grammar

    • Quiz: Grammar

    • Proofreading

  • 12

    Module 11: Summary of Learnings

    • Summary of business writing learnings

  • 13

    Module 12: Final Tips on Business Writing

    • Final tips on business writing

Meet Your Instructor

Fiona Ashe

Media Skills Trainer

Fiona Ashe

Media trainer Fiona Ashe has a remarkable track record that includes a very unique combination of broadcast journalism, professional writing, book editing, filmmaking, and PR/marketing. Fiona is an experienced broadcast journalist. She produced news and current affairs programmes for TV3 (now Virgin Media). She subsequently spent eight years as an on-air journalist with Today FM. She later produced and presented radio bulletins on Newstalk and Today FM (national radio stations) for four years. Her journalistic mindset informs all of her work in Flasheforward Communications. Fiona trains senior civil servants in the Irish Government to write Briefing Notes, Submissions, and Speeches for Government Ministers. She also delivers Business Writing and Report Writing training to business professionals through Irish Times Training. She is a professional copywriter and has edited three books, including one about the two world wars. She has been commissioned many times by Ireland’s national tourism agency, Fáilte Ireland, to design and deliver training courses on creative writing, video production and creating compelling content. She is on Fáilte Ireland’s mentor panel to provide consultancy to tourism businesses throughout Ireland. Fiona has an Honours Bachelor of Arts Degree in Communications Studies from Dublin City University (DCU) in Ireland and is a graduate of Dundalk Institute of Technology’s New Media Factory. Fiona has extensive training and experience in directing, writing, storytelling, visual structure, camerawork and editing. In 2015 and 2016, she designed and delivered the Video Production module to global delegates for the British Council Advanced Social Media training course. Her corporate video clients include Oracle, Enterprise Ireland, Sandyford Business District, Battle of Aughrim Visitor Centre, Kingsley Aikins of The Networking Institute, and author/speaker Orlaith Carmody. Fiona’s PR/marketing and copywriting clients include PR agencies, educational institutions, companies, non-profit organisations, business networks, state bodies, Fáilte Ireland, and the Irish Government. She has been delivering media services to businesses and educational clients for more than two decades. Flasheforward Communications won the Best E-Business Award at the Drogheda Chamber of Commerce Business Excellence Awards 2011/2012.

Social proof: testimonials

Government Official

Government of Ireland

“Fiona was an excellent trainer — she really engaged well with the group and made the topics incredibly easy to understand. The materials provided were particularly helpful as they can be used in the future for reference and are clear and detailed enough to use without the instructor.”

Government Official

Government of Ireland

"Trainer Fiona Ashe has exceptional communication skills. Her skills and methods used throughout the course I studied would be of huge benefit in wider communication-related training for our department and, I believe, for the public service as a whole."

Mark Browne

Managing Director of

“I really am feeling the benefits of your writing masterclass. I am so much happier with our initial message on the homepage of the website and also Facebook and Twitter. It seems only appropriate to reach out and say a big thank you. Great stuff!”

Jenny Reynolds

Topper Technology

“Fiona's 'Writing for Business Clarity' course was really helpful. It was very insightful and useful. We were given powerful words and phrases; and also it’s great to get feedback on how you describe your business — not from your perspective but from your customer’s perspective.”

Sarah O'Connor

The Cool Bean Company

“One of the things we learned on Fiona's course that we could be doing better is using personal words — connecting with the customer. That was something that when we changed it in our current writing, it made it a lot more effective. It was really interesting to see how a small difference can actually make a massive difference in the effectiveness of the content.”

Advantages of choosing this course

Time left to avail of 75% pre-launch discount

Course content available from 3 January 2022

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